CFChooseField
Business and Finance

Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Visual summary of pay, outlook, skills, interests, and preparation for Market Research Analysts and Marketing Specialists
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Median pay

$76,950
Median annual pay for Market Research Analysts and Marketing Specialists.
U.S. Bureau of Labor Statistics · 2024
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10-year growth

6.7%
Projected employment growth from 2024 to 2034.
U.S. Bureau of Labor Statistics · 2024–2034 projections
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Annual openings

87,200
Projected annual openings, including growth and replacement demand.
U.S. Bureau of Labor Statistics · 2024–2034 projections
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Employment

941,700
Estimated U.S. employment for Market Research Analysts and Marketing Specialists in 2024.
U.S. Bureau of Labor Statistics · 2024
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Jobs added or lost

+63,000
Projected numeric employment change from 2024 to 2034.
U.S. Bureau of Labor Statistics · 2024–2034 projections
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Entry preparation

Bachelor's degree
Typical education needed to enter Market Research Analysts and Marketing Specialists.
U.S. Bureau of Labor Statistics · 2024 profile
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O*NET occupation profile

What the work involves

Strongest O*NET signals first.

Essential skills

  1. 1Critical Thinking
  2. 2Reading Comprehension
  3. 3Writing
  4. 4Active Listening
  5. 5Speaking
  6. 6Active Learning

Knowledge areas

  1. 1English Language
  2. 2Customer and Personal Service
  3. 3Sales and Marketing
  4. 4Mathematics
  5. 5Administration and Management
  6. 6Communications and Media

Abilities

  1. 1Inductive Reasoning
  2. 2Deductive Reasoning
  3. 3Fluency of Ideas
  4. 4Oral Comprehension
  5. 5Oral Expression
  6. 6Written Comprehension

Career interests

  1. 1Enterprising
  2. 2Conventional
  3. 3Investigative
  4. 4Artistic
  5. 5Social
  6. 6Realistic

Work styles

  1. 1Attention to Detail
  2. 2Intellectual Curiosity
  3. 3Achievement Orientation
  4. 4Dependability
  5. 5Innovation
  6. 6Adaptability

Work activities

  1. 1Getting Information
  2. 2Analyzing Data or Information
  3. 3Interpreting the Meaning of Information for Others
  4. 4Processing Information
  5. 5Working with Computers
  6. 6Making Decisions and Solving Problems

Work context

  1. 1E-Mail
  2. 2Spend Time Sitting
  3. 3Telephone Conversations
  4. 4Freedom to Make Decisions
  5. 5Importance of Being Exact or Accurate
  6. 6Determine Tasks, Priorities and Goals

Representative tasks

  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  • Measure and assess customer and employee satisfaction.
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies.
  • Seek and provide information to help companies determine their position in the marketplace.
  • Forecast and track marketing and sales trends, analyzing collected data.

Software and tools

Google Analytics · in demandMicrosoft PowerPoint · in demandMicrosoft Outlook · in demandMicrosoft Office software · in demandAdobe Creative Cloud software · in demandMicrosoft Excel · in demandTikTok · in demandSalesforce software · in demandCanva · in demandZoom · hot technologyGoogle Docs · hot technologyR · hot technology

Sources

BLS provides national pay, employment, and projections. O*NET provides skills, interests, preparation, tasks, work context, and tools.

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