CFChooseField
Sales

Demonstrators and Product Promoters

Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

Visual summary of pay, outlook, skills, interests, and preparation for Demonstrators and Product Promoters
Download graphic

Median pay

$37,960
Median annual pay for Demonstrators and Product Promoters.
U.S. Bureau of Labor Statistics · 2024
View source ↗

10-year growth

-0.1%
Projected employment growth from 2024 to 2034.
U.S. Bureau of Labor Statistics · 2024–2034 projections
View source ↗

Annual openings

14,000
Projected annual openings, including growth and replacement demand.
U.S. Bureau of Labor Statistics · 2024–2034 projections
View source ↗

Employment

79,200
Estimated U.S. employment for Demonstrators and Product Promoters in 2024.
U.S. Bureau of Labor Statistics · 2024
View source ↗

Jobs added or lost

-100
Projected numeric employment change from 2024 to 2034.
U.S. Bureau of Labor Statistics · 2024–2034 projections
View source ↗

Entry preparation

No formal educational credential
Typical additional preparation: Short-term on-the-job training.
U.S. Bureau of Labor Statistics · 2024 profile
View source ↗
O*NET occupation profile

What the work involves

Strongest O*NET signals first.

Essential skills

  1. 1Active Listening
  2. 2Speaking
  3. 3Reading Comprehension
  4. 4Critical Thinking
  5. 5Monitoring
  6. 6Writing

Knowledge areas

  1. 1Customer and Personal Service
  2. 2English Language
  3. 3Sales and Marketing
  4. 4Food Production
  5. 5Public Safety and Security
  6. 6Psychology

Abilities

  1. 1Oral Comprehension
  2. 2Oral Expression
  3. 3Speech Clarity
  4. 4Speech Recognition
  5. 5Deductive Reasoning
  6. 6Near Vision

Career interests

  1. 1Enterprising
  2. 2Conventional
  3. 3Artistic
  4. 4Social
  5. 5Realistic
  6. 6Investigative

Work styles

  1. 1Social Orientation
  2. 2Optimism
  3. 3Cooperation
  4. 4Dependability
  5. 5Self-Confidence
  6. 6Initiative

Work activities

  1. 1Performing for or Working Directly with the Public
  2. 2Selling or Influencing Others
  3. 3Establishing and Maintaining Interpersonal Relationships
  4. 4Communicating with People Outside the Organization
  5. 5Communicating with Supervisors, Peers, or Subordinates
  6. 6Getting Information

Work context

  1. 1Contact With Others
  2. 2Spend Time Standing
  3. 3Deal With External Customers or the Public in General
  4. 4Face-to-Face Discussions with Individuals and Within Teams
  5. 5Indoors, Environmentally Controlled
  6. 6Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls

Representative tasks

  • Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
  • Sell products being promoted and keep records of sales.
  • Keep areas neat while working and return items to correct locations following demonstrations.
  • Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
  • Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
  • Suggest specific product purchases to meet customers' needs.
  • Research or investigate products to be presented to prepare for demonstrations.
  • Set up and arrange displays or demonstration areas to attract the attention of prospective customers.

Software and tools

Hypertext markup language HTML · hot technologyMicrosoft Excel · hot technologyMicrosoft Office software · hot technologyMicrosoft Outlook · hot technologyMicrosoft PowerPoint · hot technologyMicrosoft Windows · hot technologyMicrosoft Word · hot technologyZoom · hot technologyEkoEmail softwareSocial media sitesWeb browser software

Sources

BLS provides national pay, employment, and projections. O*NET provides skills, interests, preparation, tasks, work context, and tools.

ChooseField compares fields using public labor-market and professional sources.