Arts, Design, Media, and Sports · Career brief

Public Relations Specialists

Is it a good career to pursue?

The 30-second read

Public Relations Specialists at a glance

Six signals to look at before you spend time on the full guide.

1Pay

$74,750

Above the middle on pay

2025 national median. Above the middle of ChooseField careers for pay.

2Demand

1.8%

Slow projected growth

Projected employment growth for 2025–2035. Below the middle of ChooseField careers for growth.

3Openings

23,000

Lots of annual openings

Average openings per year in 2025–2035, including replacement hiring. Top quarter for openings among careers on ChooseField.

4Route in

Bachelor's degree

A bachelor's degree is typically expected

Bachelor's degree. Prior related work is not typically required.

5The work

Persuasive / leading

Influence, decisions, and results matter

Respond to requests for information from the media or designate an appropriate spokesperson or information source.

6The catch

Know this first

What could make this a poor fit

Deadline pressure is a recurring condition rather than an occasional emergency.

ChooseField take

The standout national signal is opening volume; it ranks in the top quarter of ChooseField careers. It makes the most sense if persuasive or leadership-oriented work appeals to you and you are comfortable with a bachelor's-degree path. Main tradeoff: Deadline pressure is a recurring condition rather than an occasional emergency.

Before choosing, compare:Interior Designers Graphic Designers Camera Operators, Television, Video, and Film

National labor-market measures: BLS 2025 wages and 2025–2035 projections. Work-profile signals: O*NET. See sources and caveats.

Compare Public Relations Specialists with another field Explore rankings in Arts, Design, Media, and Sports Open shareable infographic

Want the evidence behind the snapshot?

Market and path

Pay, outlook, and the route in

National median pay (2025)

$74,750

A midpoint for workers nationwide, not a starting salary.

2025–2035 outlook

1.8%employment growth23,000openings per year

Openings include replacement hiring, not only newly created jobs.

Typical entry route

Bachelor's degree

BLS reports the usual education, related experience, and on-the-job training, not a guaranteed minimum for every employer.

2025 employment

314,500

Estimated workers in this occupation across the United States.

Source: BLS 2025 wages and 2025–2035 occupational projections ↗ · Public relations specialists (27-3031).

Actual responsibilities

What you would be trusted to own

Selected O*NET task statements, not a list of traits that applies to almost every career.

Respond to requests for information from the media or designate an appropriate spokesperson or information source.
Post and update content on the company's Web site and social media outlets.
Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.

Decision-changing realities

What could make this a poor fit

Deadline pressure is a recurring condition rather than an occasional emergency.

Work profile

What the work emphasizes

O*NET importance scores. Bars are relative to the highest score shown within this chart.

Communicating with Supervisors, Peers, or Subordinates4.8
Communicating with People Outside the Organization4.8
Getting Information4.7
Establishing and Maintaining Interpersonal Relationships4.6
Developing Objectives and Strategies4.5

Interest profile

Career interests

O*NET interest scores describe work someone may enjoy, not personality requirements. Bars are relative to the highest score shown within this chart.

Relative mix of the interest scores below, not percentages of your workday.

Enterprising5.8
Artistic4.7
Social3.9
Conventional3.5
Investigative2.7
Realistic1.0

Preparation

What the training must make you competent at

Subject matter

Communications and Media Sales and Marketing Computers and Electronics

Software and tools named in job postings

Adobe InDesign Adobe Photoshop WordPress Canva Adobe Creative Cloud software

Before choosing the major or training

Run a cheaper test first

Complete a creative brief for someone else, meet the deadline, invite blunt criticism, and revise the work once.
Ask an early-career worker which beginner task consumes the most time, what makes new hires quit, and what school or training failed to simulate.

The fuller career guide

How the evidence fits together

Pay and demand: reading the benchmark

The pay and outlook figures describe Public relations specialists nationally. They do not establish the salary or number of vacancies available in your area.

Median pay is the middle wage across workers, not a starting offer. Projected openings include replacements as well as growth; neither measure predicts an individual worker's job security.

Before choosing a program

O*NET lists Active Listening, Speaking, Reading Comprehension among this occupation's skills. Ask a program to show the assignments, supervised practice, and assessment that develop these skills. Compare those examples with local job descriptions. Examples of tools used in the occupation include Adobe InDesign, Adobe Photoshop, WordPress; check which ones employers near you actually require.

Common questions

Questions people ask about this career

Can I enter this occupation without related work experience?

BLS does not assign a related-experience requirement to the occupation. Employers may still ask for placements, supervised practice, a portfolio, or experience with particular tools. Check entry-level vacancies separately from experienced roles.

What should I check before paying for training?

Get the full prerequisite and completion timeline, total cost, placement arrangements, and any licensing eligibility in writing. Ask local employers whether they hire graduates from the route you are considering and whether paid training is available.

Adjacent options