CFChooseField
Management

Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Visual summary of pay, outlook, skills, interests, and preparation for Marketing Managers
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Median pay

$161,030
Median annual pay for Marketing Managers.
U.S. Bureau of Labor Statistics · 2024
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10-year growth

6.6%
Projected employment growth from 2024 to 2034.
U.S. Bureau of Labor Statistics · 2024–2034 projections
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Annual openings

34,300
Projected annual openings, including growth and replacement demand.
U.S. Bureau of Labor Statistics · 2024–2034 projections
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Employment

407,000
Estimated U.S. employment for Marketing Managers in 2024.
U.S. Bureau of Labor Statistics · 2024
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Jobs added or lost

+26,700
Projected numeric employment change from 2024 to 2034.
U.S. Bureau of Labor Statistics · 2024–2034 projections
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Entry preparation

Bachelor's degree
Typical additional preparation: 5 years or more of related work experience.
U.S. Bureau of Labor Statistics · 2024 profile
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O*NET occupation profile

What the work involves

Strongest O*NET signals first.

Essential skills

  1. 1Active Learning
  2. 2Active Listening
  3. 3Critical Thinking
  4. 4Reading Comprehension
  5. 5Speaking
  6. 6Monitoring

Knowledge areas

  1. 1Sales and Marketing
  2. 2English Language
  3. 3Administration and Management
  4. 4Customer and Personal Service
  5. 5Communications and Media
  6. 6Computers and Electronics

Abilities

  1. 1Oral Comprehension
  2. 2Oral Expression
  3. 3Written Comprehension
  4. 4Deductive Reasoning
  5. 5Written Expression
  6. 6Fluency of Ideas

Career interests

  1. 1Enterprising
  2. 2Conventional
  3. 3Investigative
  4. 4Social
  5. 5Artistic
  6. 6Realistic

Work styles

  1. 1Innovation
  2. 2Leadership Orientation
  3. 3Achievement Orientation
  4. 4Adaptability
  5. 5Self-Confidence
  6. 6Social Orientation

Work activities

  1. 1Communicating with Supervisors, Peers, or Subordinates
  2. 2Establishing and Maintaining Interpersonal Relationships
  3. 3Working with Computers
  4. 4Organizing, Planning, and Prioritizing Work
  5. 5Making Decisions and Solving Problems
  6. 6Getting Information

Work context

  1. 1E-Mail
  2. 2Telephone Conversations
  3. 3Face-to-Face Discussions with Individuals and Within Teams
  4. 4Work With or Contribute to a Work Group or Team
  5. 5Determine Tasks, Priorities and Goals
  6. 6Contact With Others

Representative tasks

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Compile lists describing product or service offerings.
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • Consult with product development personnel on product specifications, such as design, color, or packaging.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

Software and tools

Structured query language SQL · in demandAtlassian JIRA · in demandMicrosoft Excel · in demandMicrosoft Office software · in demandMicrosoft PowerPoint · in demandSalesforce software · in demandMicrosoft SharePoint · hot technologyMicrosoft Visual Basic for Applications VBA · hot technologyHypertext markup language HTML · hot technologyHubSpot software · hot technologyPHP · hot technologyGoogle Looker Analytics · hot technology

Sources

BLS provides national pay, employment, and projections. O*NET provides skills, interests, preparation, tasks, work context, and tools.

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