CFChooseField
Management

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Visual summary of pay, outlook, skills, interests, and preparation for Advertising and Promotions Managers
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Median pay

$126,960
Median annual pay for Advertising and Promotions Managers.
U.S. Bureau of Labor Statistics · 2024
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10-year growth

-2.2%
Projected employment growth from 2024 to 2034.
U.S. Bureau of Labor Statistics · 2024–2034 projections
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Annual openings

2,100
Projected annual openings, including growth and replacement demand.
U.S. Bureau of Labor Statistics · 2024–2034 projections
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Employment

27,000
Estimated U.S. employment for Advertising and Promotions Managers in 2024.
U.S. Bureau of Labor Statistics · 2024
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Jobs added or lost

-600
Projected numeric employment change from 2024 to 2034.
U.S. Bureau of Labor Statistics · 2024–2034 projections
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Entry preparation

Bachelor's degree
Typical additional preparation: Less than 5 years of related work experience.
U.S. Bureau of Labor Statistics · 2024 profile
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O*NET occupation profile

What the work involves

Strongest O*NET signals first.

Essential skills

  1. 1Active Listening
  2. 2Critical Thinking
  3. 3Speaking
  4. 4Reading Comprehension
  5. 5Writing
  6. 6Active Learning

Knowledge areas

  1. 1Sales and Marketing
  2. 2English Language
  3. 3Communications and Media
  4. 4Customer and Personal Service
  5. 5Administration and Management
  6. 6Computers and Electronics

Abilities

  1. 1Oral Expression
  2. 2Oral Comprehension
  3. 3Speech Clarity
  4. 4Written Comprehension
  5. 5Deductive Reasoning
  6. 6Speech Recognition

Career interests

  1. 1Enterprising
  2. 2Conventional
  3. 3Artistic
  4. 4Social
  5. 5Investigative
  6. 6Realistic

Work styles

  1. 1Leadership Orientation
  2. 2Innovation
  3. 3Social Orientation
  4. 4Achievement Orientation
  5. 5Self-Confidence
  6. 6Dependability

Work activities

  1. 1Working with Computers
  2. 2Communicating with People Outside the Organization
  3. 3Getting Information
  4. 4Communicating with Supervisors, Peers, or Subordinates
  5. 5Organizing, Planning, and Prioritizing Work
  6. 6Thinking Creatively

Work context

  1. 1E-Mail
  2. 2Face-to-Face Discussions with Individuals and Within Teams
  3. 3Telephone Conversations
  4. 4Contact With Others
  5. 5Indoors, Environmentally Controlled
  6. 6Work With or Contribute to a Work Group or Team

Representative tasks

  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  • Coordinate with the media to disseminate advertising.
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
  • Plan and execute advertising policies and strategies for organizations.
  • Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
  • Prepare budgets and submit estimates for program costs as part of campaign plan development.

Software and tools

Microsoft PowerPoint · in demandMicrosoft Excel · in demandMicrosoft Office software · in demandFacebook · hot technologyExtensible markup language XML · hot technologyMicrosoft Windows · hot technologyMicrosoft Word · hot technologyMicrosoft SharePoint · hot technologyMicrosoft Access · hot technologyHubSpot software · hot technologyHypertext markup language HTML · hot technologySalesforce software · hot technology

Sources

BLS provides national pay, employment, and projections. O*NET provides skills, interests, preparation, tasks, work context, and tools.

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