Management · Career brief

Advertising and Promotions Managers

Is it a good career to pursue?

The 30-second read

Advertising and Promotions Managers at a glance

Six signals to look at before you spend time on the full guide.

1Pay

$133,660

Very high national median pay

2025 national median. Top 10% for pay among careers on ChooseField.

2Demand

-3.7%

Projected employment decline

Projected employment growth for 2025–2035. Bottom quarter for growth among careers on ChooseField.

3Openings

2,300

Relatively fewer openings

Average openings per year in 2025–2035, including replacement hiring. Below the middle of ChooseField careers for openings.

4Route in

Bachelor's degree

A bachelor's degree is typically expected

Bachelor's degree + related experience. Related work experience is typically required.

5The work

Persuasive / leading

Influence, decisions, and results matter

Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising…

6The catch

Know this first

What could make this a poor fit

BLS lists less than 5 years of related experience. This is normally reached through feeder roles, not directly from school.

ChooseField take

The standout national signal is pay; it ranks in the top quarter of ChooseField careers. It makes the most sense if persuasive or leadership-oriented work appeals to you and you are comfortable with a bachelor's-degree path. Main tradeoff: BLS lists less than 5 years of related experience. This is normally reached through feeder roles, not directly from school.

Before choosing, compare:Sales Managers Medical and Health Services Managers Administrative Services Managers

National labor-market measures: BLS 2025 wages and 2025–2035 projections. Work-profile signals: O*NET. See sources and caveats.

Compare Advertising and Promotions Managers with another field Explore rankings in Management Open shareable infographic

Want the evidence behind the snapshot?

Market and path

Pay, outlook, and the route in

National median pay (2025)

$133,660

A midpoint for workers nationwide, not a starting salary.

2025–2035 outlook

-3.7%employment growth2,300openings per year

Openings include replacement hiring, not only newly created jobs.

Typical entry route

Bachelor's degree; Prior related experience: less than 5 years

BLS reports the usual education, related experience, and on-the-job training, not a guaranteed minimum for every employer.

2025 employment

33,200

Estimated workers in this occupation across the United States.

Source: BLS 2025 wages and 2025–2035 occupational projections ↗ · Advertising and promotions managers (11-2011).

Actual responsibilities

What you would be trusted to own

Selected O*NET task statements, not a list of traits that applies to almost every career.

Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Coordinate with the media to disseminate advertising.

Decision-changing realities

What could make this a poor fit

BLS lists less than 5 years of related experience. This is normally reached through feeder roles, not directly from school.
BLS projects employment to shrink 3.7% from 2025 to 2035. Openings can still occur when existing workers leave.
Deadline pressure is a recurring condition rather than an occasional emergency.

Work profile

What the work emphasizes

O*NET importance scores. Bars are relative to the highest score shown within this chart.

Working with Computers4.6
Communicating with People Outside the Organization4.4
Getting Information4.3
Communicating with Supervisors, Peers, or Subordinates4.3
Organizing, Planning, and Prioritizing Work4.2

Interest profile

Career interests

O*NET interest scores describe work someone may enjoy, not personality requirements. Bars are relative to the highest score shown within this chart.

Relative mix of the interest scores below, not percentages of your workday.

Enterprising7.0
Conventional4.4
Artistic3.9
Social3.1
Investigative1.7
Realistic1.0

Preparation

What the training must make you competent at

Subject matter

Sales and Marketing Communications and Media Computers and Electronics Mathematics

Before choosing the major or training

Run a cheaper test first

Work through a realistic case with incomplete information: make a recommendation, show the numbers behind it, and defend the tradeoffs.
Ask someone doing this job which feeder role built the required experience, what that earlier job paid, and how long the transition actually took.

The fuller career guide

How the evidence fits together

Pay and demand: reading the benchmark

The pay and outlook figures describe Advertising and promotions managers nationally. They do not establish the salary or number of vacancies available in your area.

Median pay is the middle wage across workers, not a starting offer. Projected openings include replacements as well as growth; neither measure predicts an individual worker's job security.

Before choosing a program

O*NET lists Active Listening, Critical Thinking, Speaking among this occupation's skills. Ask a program to show the assignments, supervised practice, and assessment that develop these skills. Compare those examples with local job descriptions.

Common questions

Questions people ask about this career

Can I enter this occupation without related work experience?

Prior related experience: less than 5 years. Look for the preceding roles and promotion route before treating this as a first job.

What should I check before paying for training?

Get the full prerequisite and completion timeline, total cost, placement arrangements, and any licensing eligibility in writing. Ask local employers whether they hire graduates from the route you are considering and whether paid training is available.

Adjacent options